Disney Company has released official information regarding Disney Springs, the new location set to replace the now aged and dying Downtown Disney. Since the removal of Pleasure Island the area has slowly lost guest interest despite random attempts to “plus it”‘ it was decided to gut it and build from scratch. While all of the information in the release below is nothing new (we reportedon it some time ago) and is very limited, at least we have some general confirmation that what was previously leakedis accurate.
Please see the official release below.
LAKE BUENA VISTA, Fla., March 14, 2013 – Walt Disney World Resort today announced the multi-year transformation of Downtown Disney into Disney Springs, a unique destination that will treat guests to significantly more shopping, dining and entertainment amid beautiful open-air promenades, meandering springs and waterfront charm.
Disney Springs will feature an eclectic and contemporary mix from Disney and other noteworthy brands. From boutique shops to unique flagship anchor stores, guests will be able to explore a variety of shopping, dining and entertainment experiences and discover options unlike any other currently available in Central Florida.
“Disney Springs will be a timeless, vibrant place where Walt Disney World guests and local residents can relax, shop, dine and be entertained in an imaginative setting where they’ll instantly feel at home,” said Tom Staggs, chairman of Walt Disney Parks and Resorts. “Featuring distinctive brands, world-class restaurants and unforgettable entertainment, Disney Springs will be brought to life with the same focus on storytelling and attention to detail that goes into our theme parks, resorts and cruise ships, resulting in a welcoming space that only Disney could create.”
Disney Springs will double the number of shops, restaurants and other venues for guests to explore, resulting in more than 150 establishments. In addition, Staggs noted, Central Florida stands to benefit from the expansion with more jobs, tax revenues and business opportunities.
Drawing inspiration from Florida’s waterfront towns and natural beauty, Disney Springs will include four outdoor neighborhoods interconnected by a flowing spring and vibrant lakefront. In addition to a new gateway with a signature water tower and grand entry, the destination will feature:
- TheTown Center,which offers a sophisticated mix of shopping and dining along with a promenade where guests can relax, refresh and reconnect.
- A colorful and thriving commercial district calledThe Landingwith inspired dining and beautiful waterfront views.
- The family-friendlyMarketplacethat will continue to delight guests of all ages by combining new experiences, such as an over-the-water pedestrian causeway, along with classic Disney favorites, including an expanded World of Disney store.
- AWest Sidethat provides an exuberant atmosphere with lively entertainment, along with a series of new elevated spaces that provide both shade and an overlook to the activity below.
Collectively, these efforts will not only have an impact within Walt Disney World, but will also have an economic ripple effect on Central Florida. The project will create an estimated 1,200 construction jobs and nearly 4,000 operational roles.
Disney will share more details on specific experiences coming to Disney Springs in the future. Construction is slated to begin next month with new areas opening in phases. Disney Springs is expected to be complete in 2016.