In an attempt to steal the thunder from Disney and Universal in Asia, Paramount has stated it will create a $2bn dollar Theme Park destination
in Kent, near London, England. The UK has seen a wealth of Theme Parks spring up and/or refurbish themselves to draw in the tourist dollar and they seem slated to do just that.
The new Paramount park will bring a large catalog of IPs and film titles to choose from and should provide a decent ground for some quality rides and attractions. If the goal is to keep the tourist dollars in the UK, Paramount and Kent may be onto something. Anyone who has been to Disney World in Autumn in the US has seen the flock of UK travellers migrating around the “world”. If the option to stay closer to home and not make the long flight to the US is a possibility for a similar if non-Disney experience, the U may see a huge influx of its tourist dollars staying put.
Despite the number of Theme and Amusement parks around the UK, the Destination park concept doesnot seem to have taken off. If Paramount puts its $2bn to work properly, we may see tourist from the US and Asia flocking to the UK to try out this new park.
The new park is set to feature Europe’s largest indoor water park, theatres, live music venues, attractions, cinemas, restaurants, event space and hotels. If approved the size is rumoured to be twice that of Olympic Park in London.
Time will tell if Paramount can get it’s Giant off the ground and if so will it excel or fall victim to a similar fate as the long suffering Disneyland Paris.
